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Finding Clients
Every target market shops differently: the bride is on Instagram, the church books through its denomination, the EA compares wifi specs, and the yoga teacher is in a Facebook group asking where to hold her spring retreat. Here's the playbook for each — who actually buys, where they look, and the moves that win them.
Before any tactic
The foundation every market shares
Five things that have to exist before per-market marketing pays off. Skip these and the tactics below just fill an inbox you're too slow to answer.
Market by marketWhere each buyer actually is
Open the markets you serve. Each one covers who the real decision-maker is, where they search, a concrete playbook, and the trap to avoid.
The cross-sell loop. Every wedding is full of future reunion organizers; every reunion has a niece getting engaged; every retreat guest works somewhere that books offsites. Capture emails at every event, keep one list, and let each market advertise you to the next — it's the cheapest marketing on this page.
Related: the marketing fundamentals live in Manual Ch. 16; what each of these buyers will pay — and the pricing structure that wins them — is on Room & Lodging Pricing; and the amenities that make each market book at all are in the Venue Amenities Encyclopedia.